Growth Platform · v1.0 · Oct 2026

Every employee. Every affiliate. One revenue channel.

Suburban's commercial growth platform turns every eligible employee and approved affiliate into a measurable sales channel — tracked from referral to invoice under a single Attribution ID.

12
Platform Modules
6
Channel Types
A1–A12
Attribution Rules
5
Delivery Phases
—
Active Channel Rate
Baseline set at Phase 0
—
Lead-to-Sale Conversion
Baseline set at Phase 0
—
Attributed Revenue Share
Baseline set at Phase 0
—
Net Revenue Retention
Baseline set at Phase 0
—
Commission Accuracy
Baseline set at Phase 0
Twelve modules. One attribution record.
Every module shares the Attribution ID created at lead capture, so any revenue figure walks back to the person who caused it.

Channel Onboarding & Identity

Employee SSO provisioning, affiliate registration with KYC, unique Channel ID, referral link and QR code for every member.

Must · Phase 1

Lead Capture & Referral Intake

Multi-channel intake via form, link, QR, chat, email and API. Real-time deduplication and NDPA consent capture on every submission.

Must · Phase 1

Qualification, Routing & Pipeline

Configurable scorecard covering fit, serviceability, budget and timing. NPS coverage check before assignment. Standard pipeline stages.

Must · Phase 2

Order, Activation & Revenue Realisation

Orders mirror from POS with Channel ID. Revenue moves through contracted → live → billed → collected, each state tagged to the Attribution ID.

Must · Phase 2

Attribution Ledger, Audit & Disputes

Append-only ledger. Rules A1–A12. One Attribution ID links lead through to invoice line. Dispute workflow with SLA timers and escalation panel.

Must · Phase 1

Commission & Incentive Engine

Versioned plan builder with fixed, percentage, tiered and hybrid rewards. Clawback rules. Monthly cycle with three-step approval chain.

Must · Phase 2

Customer Lifecycle & CRM

One Customer ID reconciled across POS, billing and IMS. Named account owner at every stage. 360° view with services, invoices, tickets and visits.

Must · Phase 3

Wallet Share Optimisation

WS = R/T per account. Priority score P = w₁H + w₂Risk + w₃Propensity + w₄Recency. Configurable weights. Visit and action tasks generated from the priority list.

Must · Phase 3

Upsell, Cross-sell, Renewal & Retention

Trigger library for usage thresholds, contract anniversaries and bandwidth saturation. Renewal calendar with escalation. Retention playbooks by risk reason.

Must · Phase 3

Referral Loop, Engagement & Recognition

Customer referral programme with link and code. Leaderboards by team and region. Notifications by email, SMS, WhatsApp and in-app on every status change.

Should · Phase 3

Dashboards, Reporting & Analytics

Role-based dashboards for executives, CRM, KAMs, Finance and compliance. Funnel views, attribution reports, wallet share and commission exports.

Must · Phase 2

Governance, Fraud Controls & Compliance

Fraud rules detecting self-referral, circular referral and duplicate identities. Conflict-of-interest declarations. Immutable audit log. NDPA 2023 compliance.

Must · Phase 1
Origin credit follows the Channel ID throughout.
Working ownership moves stage to stage. The Attribution ID never changes.
01
Lead
Owner: Sales rep / referrer's team
02
Qualified
Owner: Sales rep
03
Order
Owner: Sales + Ops
04
Active
Owner: KAM
05
Growing
Owner: KAM
06
At Risk
Owner: KAM + Retention
07
Renewing
Owner: KAM
08
Won Back
Owner: Win-back actor
Who can refer, and what they earn
Employee Referrer

Any eligible employee outside a sales mandate

Submit and track referrals using your personal link, QR code or referral form. Every submission stamps your Channel ID and a timestamp.

Origin credit
Employee Seller

Staff with a sales or account mandate

Own leads and opportunities, quote within the approved price book. One incentive plan per deal — commission or referral reward, not both.

Origin + Ownership credit
Influencer

Pre-sales, technical and field staff

Be named on an opportunity or account to receive influence credit. Weights across named influencers must sum to 100% of the influence pool.

Influence credit
Affiliate

External individual or agent

Register with identity details and bank information, upload KYC documents, pass approval, then submit referrals using your code, link or QR.

Origin credit
Partner / Reseller

Registered company

Register deals for protection under rule A5. Submit referrals in bulk via portal or API. A registered deal outranks a later unregistered lead until registration expires.

Origin credit
Customer Referrer

Existing customer in good standing

Refer other businesses using your personal link or code. Rewards follow the customer referral plan. Referral prompts fire after successful installations.

Origin credit · Rule A9
Submit a Referral
Your Channel ID is stamped automatically. Minimum fields required for qualification.

Referral submitted — AT-9F8E7D6C assigned

Your lead is captured with Channel ID CH-AO-0042. You will receive an SMS and in-app notification at each status change. SLA acknowledgement due within 24 hours.

Lead ID: LD-7C4B2A1D
Broadlink Enterprises Ltd
Dedicated Fibre · ₦3,600,000 est.
Submitted
2 Oct 2026 · 09:14
CH-AO-0042 · Duplicate check: unique
Accepted
2 Oct 2026 · 11:02
Assigned to Chidi Okafor, Lagos Island team
Serviceability confirmed
3 Oct 2026 · 08:45
NPS check: serviceable · VI coverage zone
Proposal sent
5 Oct 2026 · 14:30
Dedicated Fibre 100Mbps · ₦3,200,000/yr
Awaiting: Won / Order
Pending
Attribution Rules in Force
A1Lead created once — first valid capture holds origin
A3Origin: one Channel ID. Influence: named, weights sum to 100%
A4Origin locked for policy period — change needs reason + second approver
A12Self-referral / circular / undeclared related-party → void + fraud case
₦8.4M
Attributed Revenue (Q4)
+12% vs Q3
₦1,240,000
Commission Accrued
3 lines payable
62%
Lead-to-Qualified Rate
+5pp vs Q3
18 days
Avg Time to Activation
-2 days vs target

Recent Leads

CompanyServiceValueStageDays open
Broadlink Enterprises
AT-9F8E7D6C
Dedicated Fibre₦3,600,000Proposal4
NovaTech Nigeria Ltd
AT-3A2B1C0D
Managed SD-WAN₦7,200,000Negotiation11
Greenfield Schools
AT-5C6D7E8F
Cloud Backup₦1,440,000Qualified2
Apex Logistics PLC
AT-1F2E3D4C
Dedicated Fibre₦9,600,000Won — Installing22
Sunridge Hotels
AT-8B9A0C1D
Voice & UC₦2,760,000Live45

Priority Action List — KAM: Fatima Bello · October 2026

1
Apex Logistics PLC Low share
Enterprise · Ikeja · Owner: Fatima Bello · Risk: High (payment delay)
22%
₦38M headroom
2
NovaTech Nigeria Ltd Medium share
Enterprise · VI · Owner: Fatima Bello · Propensity: SD-WAN whitespace
41%
₦24M headroom
3
Sunridge Hotels Medium share
SME · Lekki · Owner: Fatima Bello · Contract renewal: 45 days
48%
₦14M headroom
4
Greenfield Schools Group High share
Institutional · Abuja · Owner: Fatima Bello · Competitor: Spectranet
67%
₦8M headroom
5
Broadlink Enterprises Dominant
SME · Victoria Island · Owner: Fatima Bello · T confidence: High
84%
₦3M headroom

Wallet Share — Apex Logistics PLC

22% Wallet Share 0% 100%
₦12M
Suburban MRC (R)
₦54M
Total ICT Spend (T)
₦42M headroom
T source: Account plan · Confidence: Medium

Product Coverage Matrix — Apex Logistics PLC

Product
Held
Relevant
Whitespace
Priority
Action
Dedicated Fibre
—
Low
Renew
SD-WAN
Yes
High
Upsell
Cloud Backup
Yes
Med
Upsell
Voice & UC
Yes
Low
Explore
Colocation
—
None
—
3 of 5 relevant products not held · 2 high-priority upsell opportunities identified

Priority Score Weights — Configurable (reviewed quarterly)

w₁ Headroom
40%
w₂ Risk
30%
w₃ Propensity
20%
w₄ Recency
10%
Total: 100% — weights valid
My Statement
Commission Plans
Payout Cycle
Amaka Obi — CH-AO-0042
₦1,240,000
Gross accrued
₦186,000
PAYE deducted
₦1,054,000
Net payable
Attribution IDCustomerServiceInvoice RefEventGrossTaxNetStatus
AT-1F2E3D4CApex Logistics PLCFibre 500MINV-2026-4412Collection₦480,000₦72,000₦408,000Payable
AT-8B9A0C1DSunridge HotelsVoice & UCINV-2026-4388Collection₦276,000₦41,400₦234,600Paid
AT-9F8E7D6CBroadlink EnterprisesFibre 100MINV-2026-4401Activation₦180,000₦27,000₦153,000Accrued
AT-3A2B1C0DNovaTech NigeriaSD-WAN—Sale (pending)₦304,000₦45,600₦258,400On Hold
Total₦1,240,000₦186,000₦1,054,000
NovaTech on hold pending serviceability dispute resolution (Case DSP-0022). All lines trace to invoice and rule per FR-6.8.